He Went From A Corporate Career to Becoming a Hype-master | Michael F. Schein

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With tons of competition, what would you use to have your business stand out?

Michael F. Schein has found the answer, and it has to do with Hype.

You might think hype is bad, but in Michaels’s book, The Hype Handbook, he shares a number of case studies that show how hype can help businesses rise above the competition.

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